As recently evidenced by Kim Kardashian and her grunge-girl roots, platinum is back. More is more, and this look is doing the most. The high-maintenance color is something of an answer to the pared-down natural beauty that held some appeal post-pandemic, and, though seemingly specific, is as versatile as striking. In addition to playing well with every skin tone, washes of warm tones allow this chilly trend to find favor with those who have thus far found platinum lengthsy out of their above-neck realm. I love that this time around the trend is so customized to the individual. It’s not just white blonde.
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